In the unrated version of the video, the models wear just thongs. D single "Lapdance" also featured models in two variant editions, one of which, like "Blurred Lines", is a topless version.
In the edited version, they are scantily clad and the hashtag "#BLURREDLINES" is seen at various points. The video was filmed at Mack Sennett Studios in Silver Lake.
The song became the subject of a bitter legal dispute with the family of Gaye and Bridgeport Music as to whether the song infringed copyrights to "Got to Give It Up".
It was a non-traditional song; it didn't sound like a Timbaland or Benny Blanco record.
So we had to approach the market in an interesting way." Feldstein came up with the idea of creating a video designed to go viral and brought in experienced music video director Diane Martel to shoot it.
The song's music video was released in two versions, with one featuring models Emily Ratajkowski, Jessi M'Bengue, and Elle Evans being topless, while the other censored nudity.
The uncut version of the video was at one time removed from You Tube for violating the site's terms of service regarding nudity; it was later restored, but with an age restriction.
Its controversial nature was designed to attract attention with Feldstein saying: "I knew it would get it banned quickly ...
Getting something banned actually helps you." The video features Thicke, T.
The manner in which Martel directed the action and interaction of those in the video was intended to convey playfulness while also presenting the women "in the power position." Martel also sought out intentionally "gross" and "oversized" props to utilize in the video.
Critical reactions to Blurred Lines were mostly positive.
"Blurred Lines" peaked at number one in at least 25 countries and becoming the number one song of 2013 in several of them. I.'s fourth, and Pharrell's third number-one single in the US, where it was also the longest running number one single of 2013.
The song subsequently became one of the best-selling singles of all time, with sales of 14.8 million, Pharrell and I were in the studio and [...] I was like, "Damn, we should make something like that ['Got to Give It Up'], something with that groove." Then he started playing a little something and we literally wrote the song in about half an hour and recorded it.
This is the second time that director Diane Martel and Pharrell join together for a music video project involving two differently rated versions. After being on the site for just under one week, the unrated version of the video was removed from You Tube on March 30, 2013, citing violations of the site's terms of service that restricts the uploading of videos containing nudity, particularly if used in a sexual context.