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In fact, they can remember whom Alex has slept with in the past week more readily than he can.“Brittany, Morgan, Amber,” Marty says, counting on his fingers. Alex, his friends agree, is a Tinder King, a young man of such deft “text game”—“That’s the ability to actually convince someone to do something over text,” Marty explains—that he is able to entice young women into his bed on the basis of a few text exchanges, while letting them know up front he is not interested in having a relationship.“How does he ”But Marty, who prefers Hinge to Tinder (“Hinge is my thing”), is no slouch at “racking up girls.” He says he’s slept with 30 to 40 women in the last year: “I sort of play that I could be a boyfriend kind of guy,” in order to win them over, “but then they start wanting me to more …

Everyone is drinking, peering into their screens and swiping on the faces of strangers they may have sex with later that evening. “Ew, this guy has Dad bod,” a young woman says of a potential match, swiping left.

Her friends smirk, not looking up.“Tinder sucks,” they say. At a booth in the back, three handsome twentysomething guys in button-downs are having beers.

The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app.

You see some pretty girl and you swipe and it’s, like, oh, she thinks you’re attractive too, so it’s really addicting, and you just find yourself mindlessly doing it.” “Sex has become so easy,” says John, 26, a marketing executive in New York.

If I were ever in a court of law I could point to the transcript.” But something about the whole scenario seems to bother him, despite all his mild-mannered bravado.

“I think to an extent it is, like, sinister,” he says, “ ‘cause I know that the average girl will think that there’s a chance that she can turn the tables.

In February, one study reported there were nearly 100 million people—perhaps 50 million on Tinder alone—using their phones as a sort of all-day, every-day, handheld singles club, where they might find a sex partner as easily as they’d find a cheap flight to Florida.

“It’s like ordering Seamless,” says Dan, the investment banker, referring to the online food-delivery service.

“They’ll tell you, ‘Come over and sit on my face,’ ” says her friend, Ashley, 19.

Mobile dating went mainstream about five years ago; by 2012 it was overtaking online dating.

“We are in uncharted territory” when it comes to Tinder et al., says Justin Garcia, a research scientist at Indiana University’s Kinsey Institute for Research in Sex, Gender, and Reproduction.