There are no compatibility filters, so once you’ve filtered by the basics, there’s no way of narrowing it down.However, perhaps controversially, arguably this is more of a pro than a con – as the saying goes, opposites attract!Very well managed, new, clean design makes it more appealing to navigate. When you click for more info you’ll more often than not end up with info boxes that you need to fill in before you can advance to the pricing info.
Pitches itself as the site to go to for ‘serious, lasting relationships’ and marriage – which may well be refreshing to some in the current dating climate.
Psychologists and dating experts guide you through each step of the process – including messaging, which is somewhat structured and scripted – and there’s an anonomisation function for calling.
Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.
Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.
You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.
Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.
Yet many friends of mine who had previously ruled out anyone with children on a dating site are now happily dating (or married to) single parents they met in real life.
With judgemental tick-boxes they would have filtered out the very person they are in love with now.
e Harmony is another massive player, with 3 million users signed up.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.
This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).