Beyond creating new competition for popular dating apps like Tinder, Hinge and Bumble, Facebook's move will pose a test for them because they have largely come to rely on asking their users to login with Facebook credentials.
This grants the apps access to select Facebook data, which helps to speed up the process of creating dating profiles.
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Related: Tinder to introduce feature for women to message first The degree to which dating apps are reliant on Facebook access came into the spotlight just last month.
Shortly after Facebook announced stricter rules for its third-party developers, Tinder stopped working for some of its users who were temporarily unable use their Facebook credentials to log into their Tinder accounts.
On Facebook's dating service, people will be able to browse events and groups related to their interests, such as upcoming concerts or groups for runners.
If a user sees an event they'd like to attend, they will be able to "unlock" that event to interact with others attending it.The issue was resolved but it was unclear exactly which Facebook updates caused the issues for Tinder.And amid concerns about how Facebook is sharing user data, Bumble announced last month that i OS users no longer need to signup or login with Facebook.Earlier this year, Facebook also stepped up its job postings features in an effort to take on Linked In.Investors in other online dating platforms appear spooked by Facebook's move into the space."Our executive team has already reached out to Facebook to explore ways to collaborate.